With all the hype about CBD, some companies within the industry are taking advantage of its increased popularity. They are stretching the truth about its benefits, giving buyers false hope. However, one company stands out for its stance against these actions.
The chief marketing officer of CBDistillery, a manufacturer of hemp-derived CBD products, wants people to be more cautious about how they consume CBD. As leaders in the industry, CBDistillery’s mission is to provide the highest quality hemp-derived CBD products at fair prices. Luckily, there are other trustworthy companies in the industry that are also providing high-quality and effective products. However, there are still poor trends throughout the industry, which are nullifying the importance of CBD.
A company that is consistently engaged in R&D aims at providing consumers access to innovative and effective delivery methods. It is also helping them gather knowledge on what works and what doesn’t.
As more information becomes available, there will be increased talks about CBD. Currently, companies should stick to what is known. CBD is the most abundant of the 113+ potentially beneficial cannabinoids found in cannabis sativa L. Unlike THC, found in the marijuana plant, CBD does not produce any psychoactive effects. It supplements the endocannabinoid system, which plays a vital role in optimal human performance.
Businesses are targeting consumers with many outrageous products such as CBD infused hotdogs to CBD firewood. With several companies currently offering CBD products, it is essential to highlight the misuse of CBD that has spread throughout the industry. Stating the facts and educating consumers about what to look for when purchasing CBD products can hopefully stop the spread of false information.
Even though there is no current FDA regulation, consumers should check to see if the U.S. Hemp Authority certified the company. The authority sets the most stringent guidelines in the industry to ensure a safe product. Consumers should also be able to scan a QR code on their product to view test results for their exact batch. Checking all of these boxes will ensure their product is a high-quality one that is as pure and potent as the manufacturer claims.