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    Proposition E

    September 19, 2023 2 min read

    Proposition E

    Considered to be the most restrictive measure currently existing in the USA,Proposition E came into effect from June 2018. Proposition E, which was decided upon by voters in the San Francisco area, bans the sale of flavored tobacco products including e-liquids.

     

    Valued at approximately $23 billion, the vaping industry owes its profit margin to adults using e-cigs as quit smoking aids. It also has a large following of young people who are drawn to the bright packaging and various e-liquid flavors. One such example is the Juul vaporizer, manufactured by a San Francisco company.

     

    The Juul manufacturer states that it will support the federal government’s decisions to stem the sale of its products to minors. However, it still continues to produce candy and dessert flavored liquid in colorful, attractive packaging. Herein lies the problem.

     

    From 2011 to 2016,vaping among teens increased from 1.5 percent to 11.3 percent. Many of these teens used e-cigarettes without knowing its nicotine content and addictive qualities. In response to the growing epidemic of vaping among school kids, San Francisco residents, public health officials, and other concerned groups voted in favor of Proposition E.

     

    Proposition E encompasses over 7,000 flavored tobacco products, especially flavored e-liquids. While it may be the first of its kind, it is not the first piece of legislation aimed at curtailing the use of e-cigs or vapes by minors. Chicago, New York and Providence have alreadyrestricted the sale of flavored tobacco products to adult only stores.

     

    San Francisco and these other cities are sending a blatant message to vaping companies that they will no longer accept the ruse. Although their products are flavored and packaged in a kid friendly manner, these cities do not support their apparent deliberate marketing strategy.

     

    On the other hand, vaping companies are undoubtedly concerned by San Francisco’s actions.  They believe that they would suffer extensive losses in revenue, especially if other states are inspired to follow in the footsteps of Proposition E.


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