New York City recently welcomed online giant Recess. The retailer opened its first brick-and-mortar store at 680 Broadway. Marketed online as a wellness brand, Recess decided to make the bold move and open a store in one of the busiest cities in the US!
The new store promises customers a space to take all the ideas, feelings and experiences they’ve created online and bring them into the real world. Selling at least three infused hemp extracted CBD-flavored sparkling drinks, the Recess is the place to be.
CBD and the Farm Bill
In December 2018, President Donald Trump signed the Farm Bill. Essentially, this means that most CBD is now federally legal. It still needs FDA approval, however. Since then CBD has been featured in many products ranging from cocktails, coffee, and even skincare.
Recess’ Plans for CBD
When interviewed, the founder of Recess said that this was just the beginning for them. They planned to expand the company with new store locations and other product lines. With the NewYork office opened, they are planning for their second store opening in Los Angeles. Their next business venture is the introduction of their drinks in vending machines across the country.
The CEO also said, while planning for the New York store opening, he noticed that many peoplestruggle with anxiety. One of his aims is to give adults an outlet to be more productive and less anxious. Hence, at its New York store, Recess has neon-lit lounge areas where people could just hang out and relax. This is something he plans to include in all future stores. The stores are set-up for sale of the Recess beverages and products. They can also be venues to host community events, already happening at the New York location.
Expanding its business from online to in-store, Recess hopes to connect with customers. It has been advertising through Instagram and by word of mouth on the internet. It also intends to partner with offices, coffee shops, and grocery stores later this year. The company’s investors are private and to date have raised $3 million dollars showing that the CBD industry is a new and emerging one with a lot of growth potential.